The experts behind the program

Built by the people who have measured Kuwait's service quality since 2010.

The Kuwait Excellence Awards is Kuwait's first application-based national excellence program, powered by Service Hero, the country's independent customer satisfaction index since 2010.

Years of measurement
16+
Validated customer ratings
400,000+
Organizations indexed
900+

Figures from Service Hero.

The gap

The gap these awards fill.

Kuwait has never had an application-based excellence program that spans multiple awards categories of organizational performance: a platform where organizations actively apply, compete, and are judged against published criteria. Elsewhere in the world, such programs define national and industry standards. Here, the format was missing.

Service Hero is building it now because the foundation finally exists to do it right. An awards program is only as credible as the evidence beneath it, and after sixteen years of validated, independent measurement, that methodology and governance is deep enough to carry a national standard, encouraging applications, informing how they are judged, and anchoring what a win means.

  1. 2010The CSI index beginsService Hero starts measuring the customer satisfaction index for multiple sectors in Kuwait.
  2. 2026The awards launchThe inaugural cycle opens, built on sixteen years of validated measurement.
  3. 2027The first winnersNamed at the inaugural gala in May 2027.

Powered by Service Hero

The awards are built by the team behind Kuwait's customer satisfaction index, with academic and professional standards bodies alongside.

Service Hero

Measuring since 2010

Service Hero

Service Hero is Kuwait's independent customer satisfaction index: 100% consumer-powered, and the only one of its kind in the Arab world.

Real customers rate real experiences, and every submission passes multi-layer validation before it counts. The awards are built on that evidence.

American University of KuwaitAustralian University

AUK & Australian University

Academic advisors

The American University of Kuwait and the Australian University serve as academic advisors to the Customer Satisfaction Index providing independent guidance on methodology and measurement.

CSI Methodology

Every customer review is checked before it counts

  1. The index

    Since 2010, Service Hero has measured how organizations in Kuwait actually serve their customers: independently, continuously, and in public.

    The index is 100% consumer-powered: real customers, rating real experiences, with every submission passing through multi-layer validation before it counts.

  2. Validation

    Each submitted rating passes 200+ validation checks, with 24x7 data collection.

    Service Hero reports review accuracy of around 97%. This validated evidence informs the awards' judging.

  3. External standards

    Research standards

    Service Hero is a corporate member of ESOMAR, the global association for the research and insights community, and adheres to its international code of professional conduct.

    ESOMAR Corporate 2026
  4. Awards oversight

    External audit

    Audit firm identity will be revealed at a later date.

Supporters

Program supported by

The awards are convened with partners who hold the program to external standards. Government, founding-sponsor, and sponsor logos are confirmed ahead of launch.

Interested in sponsoring the inaugural cycle? See sponsorship packages.

  • Powered by
  • Program partner
  • Standards
  • Academic Advisor
  • Academic Advisor

Leadership

  • Powered byService Hero
  • President & Co-founderFaten Abu Ghazaleh
  • CTO & Co-founderAdeeb Abu Ghazaleh
  • Brand & Experience LeadYasmeen Dimachkie
  • Academic advisorsAmerican University of Kuwait, Australian University
  • Research standardsESOMAR Corporate Member
  • Judging panelAnnounced before judging begins
  • External auditAudit firm identity will be revealed at a later date

For press inquiries, partnership opportunities, or questions about the program: Contact the team

Our philosophy

The awards are not a new idea looking for credibility. They are the recognition layer on top of a sixteen-year measurement institution.

Every entrant receives a diagnostic of its own, drawing on sixteen years of measuring service quality in Kuwait.

www.servicehero.com